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Asking for customer feedback on a purchase

This is common in both B2B and ecommerce, as you want to make sure that your customer is satisfied with their purchase – and the experience as a whole. Be friendly and give customers a way to provide feedback.

Here are some subject line ideas to draw from:

Example 1: Regarding your recent [purchase/order]

Example 2: [Customer name], is your [purchase/order] to your liking?

Hi [Customer name],

Thank you for your purchase with us. Your order should have arrived by now and we hope everything went well. Feel free to inform us about any delays or problems you might have faced – we want to make sure you’ve had a good experience. [You can reply to this email or contact support@yourcompany.com.]

We have one small favor to ask: could you fill out {this survey} about your purchasing experience? Feedback makes us better and we welcome any concerns or suggestions. If you’re happy with our service, please tell us, too!

You can also share your opinion of us on {review site}.

Thanks for your time and have a great day,

[Your name]

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